Senior Digital Marketing Executive In Dubai

Senior Digital Marketing Executive In Dubai

Senior Digital Marketing Executive In Dubai

The incumbent in this position holds the responsibility for validating the overarching quality of digital marketing efforts. Their duties encompass ensuring that digital campaigns and strategies adhere to established quality standards. In the event of notable discrepancies, they possess the authority to suspend ongoing marketing activities until necessary corrective measures are instituted. Moreover, the role involves scrutinizing the digital attributes of various marketing elements, such as content, advertisements, and analytics, to guarantee compliance with specified material and campaign requirements.

Job Description

Here’s a breakdown of the key responsibilities and tasks:

  • Social Media Content Management:
    • Implement, monitor, and manage content on brand pages across various social media platforms.
  • Community Building:
    • Develop a communication strategy to foster a strong community of existing and potential customers on all social media channels.
  • Content Curation and Creation:
    • Curate and create content for diverse brand communications, ensuring alignment with the brand’s identity.
  • Agency Liaison:
    • Act as the point of contact (POC) between external agencies and the marketing team.
  • Communication Plan Oversight:
    • Evaluate and monitor the execution of communication plans submitted by agencies.
  • International Campaign Coordination:
    • Monitor and curate content for campaigns across international markets, aligning with brand and performance goals.
  • Calendar Alignment:
    • Align with the India Digital Marketing calendar and update teams accordingly.
  • Performance Analysis:
    • Analyze the effectiveness of digital communication strategies using social media reports and backend analytics.
  • Copywriting:
    • Provide copies for communication-related to performance campaigns.
  • Influencer Collaboration Research:
    • Research and analyze influencer collaborations and their impact on brand image.
  • Social Media Feature Implementation:
    • Study and implement new social media features to enhance brand awareness.
  • Influencer Content Oversight:
    • Oversee influencer content creation, and theme conceptualization, and ensure cost-effective execution.
  • Brand Image Maintenance:
    • Ensure the maintenance of brand image and persona through all digital communication.
  • Reporting and Analysis:
    • Responsible for regular and ad hoc reporting and analysis of digital activity, providing insights for sales and marketing opportunities.
  • Legal Compliance:
    • Ensure all social media activities adhere to relevant laws and regulations, including data privacy, advertising standards, and disclosure requirements.
  • Influencer Marketing Campaign Management:
    • Oversee influencer marketing campaigns from planning to execution, tracking key performance indicators (KPIs) for success.
  • Content Approval and Budget Management:
    • Review and approve influencer-generated content, ensuring compliance with brand guidelines. Manage the budget for influencer marketing, optimizing spending for the best results.
  • Stay Informed:
    • Stay up-to-date with influencer marketing trends, best practices, and changes in social media algorithms. Adjust strategies accordingly.
  • Advocacy and Relationship Building:
    • Encourage influencers to become brand advocates beyond contracted partnerships, fostering long-term relationships and ongoing support for international markets.

Note: Please be aware that this job description is not intended to encompass a complete and detailed listing of all activities, duties, or responsibilities required of the employee in this role. The duties, responsibilities, and activities associated with this position may be subject to change at any time, with or without prior notice.

CompanyConfidential Company
Job TypeGold / Gems & Jewellery
Job LocationDubai – United Arab Emirates
Vacancy1 Vacancy
Job ExpiresNot Specified
Gender Any
Senior Digital Marketing Executive In Dubai

Desired Candidate Profile

Qualifications and skills for the role:

  • 5+ years of hands-on experience as a Social Media Specialist or in a similar role.
  • Excellent knowledge of social media best practices and industry trends.
  • Demonstrated experience in conducting audience and buyer persona research to inform social media strategies.
  • Good understanding of key performance indicators (KPIs) relevant to social media analytics.
  • Exceptional multitasking abilities to manage various social media tasks simultaneously.
  • Strong interpersonal skills for effective collaboration with team members and external stakeholders.
  • Proficient in presenting ideas and strategies effectively.
  • Excellent communication skills, both written and verbal, for clear and impactful messaging.
  • Degree in Marketing or a relevant field, providing a solid foundation for the role.

How to Apply

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